Even though it has been in effect for 30 years, there is no doubt there is renewed interest from the FTC in the Funeral Rule. Do you think you and your staff are always in compliance? According to the FTC based on their recent undercover operation, 39 funeral homes were not. The same could be said for almost 500 funeral homes across the nation spanning from 1996 to 2018. 

 

We understand that a majority of funeral providers want to give consumers looking for information as much honesty and transparency as possible. Unfortunately, impromptu in-person visits or phone conversations don't always go exactly as you may want them to, especially when questions around pricing and funeral regulations arise. 

​

We've been having a lot of conversations with funeral homes who have a growing concern of the FTC's recent crackdown on providers, even if they try and do everything by the book. Not only do providers face a potential fine upwards of $50,000 per violation, but they will be named with their violation made public. Luckily, you have access to the perfect solution that complies with most of - if not all of the Funeral Rule's requirements around pricing information. 

​

eFuneral's president, Luke Frieberg and associate vice president of partner development, Mitch Smith will walk through what we know about the FTC's recent concentration on Funeral Rule violations, what it means for the future of funeral pricing and requirements and how a digital tool created specifically to help providers with compliance can be part of the solution to all of your worries.