If a Google search showed your funeral home, what would the user see? Ensuring your funeral home’s search results yield the best outlook of your firm just takes a few steps and a little cleanup. Add your funeral home’s online presence to your Spring-cleaning list this year. Check out a few tips we’ve included to help you promote your funeral home more effectively to potential families looking to plan.
Keep Your Google Business Info Updated
If a family comes across your firm through a Google search, you want to make sure your information is up to date. First, make sure you have a business profile with Google, so, you can manage things like your address and hours of operation. Always set your “open” times to 24 hours, so customers know you are available to serve at any time of need.
Update Your Branding
You don’t need fancy branding to be successful, but consistency is key. Make sure your most up-to-date logo is visible, and the colors and fonts you use are always the same. Keeping your branding consistent can be as easy as creating a document or folder, containing your logo, common colors, and fonts, so any of your staff members could consult it before creating public-facing materials from your funeral home. You can easily Google for brand templates as well.
Determine One Digital Focus Area for 2022
As a busy funeral professional, you probably don’t have time to focus on every aspect of improving your digital presence. Just picking one area to focus on can still improve your presence. First, consider your goals and strengths as a funeral home: do you have a strong community presence? Do you have any niche offerings that are unlike any other firm in your area?
With these strengths, you have the power of storytelling. Pick one of your strengths and decide one way you can share that story on your digital platforms. If you have a strong community presence, write a blog piece or create a few social media posts about your relationships. These simple actions can draw attention to things your audience may not have known, creating a better narrative for your funeral home’s goals and ultimately instilling community trust in your firm from the public.