3 Ways to Reach Funeral Customers Through Facebook

Over the past year, you’ve probably had to change some of the ways you communicate with your families and build relationships with them, digitally. For many firms, Facebook is a great resource – it's free, easy to use, and most likely, your firm already has a page up. However, it’s not quite enough to just have a page; consistent posting and making a conscious effort to connect with families and build relationships can help you gain traction on your Facebook and other popular social media pages.

Earlier this year, Facebook implemented new algorithm changes. Below, we’ve provided an overview of these updates, along with ways your funeral home can use them to your advantage and build relationships with families.

1. Prioritizing content from friends/family members over businesses. As a business page, this change may be concerning, but there are ways for you to still get the engagement you want, by posting links to obituary announcements on your website, or customer testimonials. Remember to tag relevant people, as allowed. This will trigger sharing, bypassing the business side, by relatives of people involved in the post, interacting through shares and comments.
   

2. Prioritizing number of comments and interactions. As with tagging, creating engaging content which is going to draw attention from your followers will trigger them to interact and comment with your posts, pushing them further up in people’s feeds. Additionally, posting during ideal times like weekdays from 1-3p.m., will up your chances of families seeing your posts and engaging with your material.
   

3. Facebook now provides a list of suggested hashtags. When writing a post, your funeral home can start typing a hashtag, where a dropdown appears with recommended hashtags and numbers on how many posts have that particular hashtag.