While Valentine’s Day is a time for expressions of love and care for your loved ones, it can also be a tough time for grieving families mourning the loss of someone close to them. As funeral professionals, you can create touchpoints with families you’ve served, to give them some additional comfort in difficult times and continue nurturing community relationships with families.
Provide a List of Local and Online Support Groups
At the time of loss, you as funeral professionals provide a lot of support to the friends and family of the loved one. But as time passes, the griever may need a supportive group of people to help process grief. Providing a list of local grief support groups in your area on your website, along with online counseling services, like betterhelp, can be a great value add to your families. Listing these can also show potential customers that your funeral home is there for them not only during the funeral process but that you care about their grief recovery.
Use an Aftercare Service for Text-based Support
You may think text messages are impersonal, but those little touches through a simple text can make a big difference. Domanicare provides text-based aftercare that allows you to continue a nurturing relationship with your families. And with a text service, you as a busy funeral professional can make those connections, without having to spend hours doing it.
Help Your Families to Keep Their Loved One’s Memory Alive
Along with grief support, you also want to give families a way to channel their feelings into a positive act. Whether it’s in a blog post on your website, a social media post or a personal email to your customers, provide families with some ways they can keep their loved one’s memory alive and celebrate their life. In your message, help families narrow down what kinds of activities would best honor their loved ones. Whether it’s planting a tree, enjoying their favorite hobby or sharing stories, guide your audience through what they can do to honor their loved one.