As a funeral professional, you know everything about running a funeral home. From industry-specific knowledge like embalming and your merchandise to the business side of things and meeting with families – you are an expert in your profession. With all your experience, how can you translate it into acting as a thought leader in your industry?
Provide Blog Posts Funeral Industry Facts
With 81 percent of retail shoppers researching online before they buy, they are probably looking at your funeral website before they choose to arrange with you. Provide value for your potential customers by posting blogs with information about preplanning, the differences between dispositions, and merchandise overviews. This builds trust in them and shows transparency and a willingness to educate them before they arrange, making them more confident consumers when they walk in your door, while still relying on you as the expert.
Speak at or Sponsor a Local Event
Community involvement and awareness are so important when establishing yourself as a thought leader. Speaking at a local event about preplanning, funeral facts and information, or just about supporting your loved ones in a difficult time, puts you in a leadership role in their mind. As you may know, building community bonds builds business, and these types of efforts can go a long way in your consumers’ minds.
Never Stop Learning and Adapting
The early bird gets the worm. In other words, constantly learning about new techniques, services, and technology helps establish you as an innovator. So many new services and products have been launched recently like text-based aftercare – continuing your education and adapting to these new concepts can showcase you as a trailblazer.
Don’t worry though – adding technological solutions to your existing business will not deter you from doing what you do best – serving your families. You can still have the same personalized discussions with customers while making their experience cleaner and your job easier. Learn more.