With 76 million of them, nationwide, Baby Boomers are powerful spenders and spend a lot of time online. According to Forbes, Boomers read articles and blogs (60%), buy goods and services (92%), consume entertainment, communicate and shop online.
Last year, consumers became even more accustomed to online interaction to safely shop and connect with others. Boomer’s spending habits often reflect their values and priorities - wouldn't you expect some might want to shop for funeral services online. eFuneral has found families are open to online planning solutions – especially when they’re connected to well-established funeral businesses.
We may be moving into the post-pandemic era, but consumers are still heavily digitally reliant. Here are a few ways to meet them where and when they need.
Establishing a Strong Online Planning Tool
With some people still wanting an online planning tool where they can plan from the comfort of their home, adopting an online solution connects with these families. Our current partners have found that the eFuneral planning tool takes care of the paperwork and backend work, allowing them to care for their families and drives more revenue; all with a strong support team to back your funeral staff. Our numbers don’t lie either – this year, we’ve served over 7,000 families, quoted $200 million in funeral arrangements, and made over $10 million in sales. Find a Toolbox to Complement Your Online Planning Portal Along with an online planning tool, adding comprehensive tools to support that tool can help drive more sales. Over the past year, we’ve created solutions and partnerships which do just that.
The eFuneral Network connects your funeral home to millions of potential users per year. (partnerships & find a provider)
Lead Capture: collects information from potential customers, generating high-quality leads for your funeral home.
Find a Provider: Allows potential customers to find funeral homes like yours with a simple search.
With a partner like eFuneral, backed with digital solutions and customer support for your online funeral business, you can get started building revenue and a presence for your online funeral business today.
Learn more about our online planning tool and the other solutions we offer to help grow your sales and support your online funeral business here.