As a funeral professional, you may have heard of digital sales solutions for your funeral home but may have some reservations about adding them to your business, if you haven’t already. Putting your goods and services online, no time for set up, and the fear of replacing your staff as funeral experts are common fears from funeral businesses.
Funeral homes that have already added these solutions have found the opposite to be true for all these concerns. We’ve debunked each below, including ways your funeral home can benefit from adding a digital funeral planning solution to your business.
Misconception 1:
Having my goods and services visible online will negatively impact my business.
The Reality: Having a storefront that shows your goods and services allows you to be transparent to potential customers and can help educate your families on their options before they come into your funeral home. The general population often doesn’t know anything about their service options when planning a funeral and having the ability to view them beforehand will give them more confidence in planning, making the process easier when they sit down with your staff.
Misconception 2:
Setting up a digital solution takes too much time and takes time away from funeral homes with high volume to help their families.
The Reality: Set-up time can be completed in just days and helps preneed families start on their arrangements. A digital solution can help preneed families start on arrangements, while you focus on at-need arrangements. Your staff is then free to help more families, and focus on their service needs, while the digital solution handles the paperwork.
Misconception 3:
Adding a digital service will take away from my position as a funeral director.
The Reality: Digital sales solutions do not replace your position as a funeral director, they simply are an extension of your established funeral business. You will always remain the funeral expert in the planning process and are always just a phone call away when families have questions. At the time of need, families can still rely on your staff to help them through their grief and arrange the final details for the service.
Want to learn more about adding a digital solution to your funeral business? See what our current partners have to say about how the eFuneral online storefront has helped them grow sales while freeing their staff.