In the modern age, it can feel like business presence gets lost in the fast-paced society we live in. With so much noise, how do you stand out as a funeral business?
Funeral homes exist in a unique realm of business markets - often established as smaller, family-operated businesses while experiencing a high volume of service requests and often serving families outside of your immediate community. Here are a few ways you can stand out amongst your competitors while maintaining the quality of service standards known by your community.
1. Ensure You Have a Solid Online Presence.
You've most likely heard this many times, but online presence today is everything. From browsing area food options to shopping, consumers actively make decisions online, every day. Having good visibility online can mean several things, but some of the easiest places to start are:
Updating your website: Make sure the information on your website is correct. If you work with a company, check with them to ensure it has a fresh look and is pleasing to the eye of users.
Maintain your social media: Having even just a Facebook page can help potential customers find you, and update current customers on your business. Check to ensure your "about" information, contact information, and hours of operation are up-to-date. Try to post at least once per week, whether it's an obituary or a resource for grieving families.
2. Be Open to New Solutions
In an ever-changing digital world, you might need to adopt new solutions to help your business reach consumers where they are. As we've learned over the past few years, having digital solutions can help your funeral home reach families in the most difficult of circumstances. We've listed some ideas below:
Digital sales solutions: Whether you're trying to sell online, market your funeral home, or generate more leads, there are options for you to start experimenting with online tools to grow your business. Even if you're not quite ready to commit to online solutions, you can get started for free, today.
Text-based aftercare: For busy professionals who don't have time to send individual texts to families, but still want their families to receive support on the most difficult days. The Domani Group offers text-based aftercare services to help you serve your families in a meaningful, digital way.
Keep an Open Mind
With so many solutions out there for you to consider, it can be overwhelming. The biggest thing to remember - keep an open mind about digital solutions. Digital tools could just be the solution you needed to advance your business and support your staff and families.